Zoefull
A subscription-first wellness store built fully custom on OS 2.0: native Selling Plans, a bundle builder and a theme the team runs without a developer.
Client
Zoefull
Role
Full-stack
Service
Custom theme · OS 2.0 · Tailwind · Selling Plans
Work Details
The brief
Zoefull is a Mediterranean wellness supplements brand built around a flagship wild olive oil product and a subscription-first business model. I built their storefront as a fully custom OS 2.0 theme with Tailwind: every section, block and snippet written from scratch, nothing borrowed from a marketplace theme, no page-builder app anywhere in the stack.
The build
The theme is designed so the team never needs a developer for day-to-day changes. Every section exposes its own settings schema: images, headlines, badges, colors, spacing and content are all editable per block in the theme editor, and layouts are assembled by stacking and reordering blocks. That covers big custom pieces too, like the product formula and hotspot sections, timeline benefits, comparison tables, video review walls and the creators page. The whole store is theme-editor-operable.
The result
Commerce-wise, subscriptions run on native Selling Plans instead of a widget: Subscribe & Save tiers with per-month pricing, a Rebuy-style subscription upsell inside the cart with per-product rules (individual products can hide the upsell, and one product auto-drops the subscription above a quantity threshold), and a build-your-bundle "Wellness Protocol" flow with a save-20% incentive. With 50+ locale files, the same theme sells internationally out of the box.
